The Power of Framing to Improve Health Outcomes

Few would contest the fact that a better approach to prevention and strategies designed to increase resilience have the power to improve outcomes across a range of social issues. Although funding for initiatives surrounding prevention and resilience have suffered under austerity, at least in part due to a perceived lack of demand from the public, the long term economic and social sense in supporting such projects is increasingly being recognised.

In this webinar, our experienced panel (including experts from Germany, the UK and The FrameWorks Institute in the US) will present an empirical approach to framing research, and discuss how two innovative projects in Europe are using framing as part of their work to improve social outcomes. The first project is aimed at moving mental health policy in the Palatinate region of Germany in a preventative direction, based on the premise that resilience can be developed across all social levels and settings and is not just a matter for the individual. A second project, Blackpool Better Start, is using the science of early childhood development to improve community services and outcomes through a partnership made up of the local authority, health services, police and the community. We ask, can strategic framing and communications change public attitudes about mental health and early childhood development and improve resilience in the workplace, in schools and in communities?

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Nat Kendall-Taylor Vice President for Research FrameWorks Institute

Nat Kendall-Taylor
Vice President for Research
FrameWorks Institute

At FrameWorks, Nat leads a multi-disciplinary team of social scientists in studying public understanding and exploring ways to reframe such pressing issues as criminal justice reform, immigration, taxation, early childhood development, addiction, environmental health, education, public health and climate change. He presents findings and recommendations from this work through workshops, formal presentations, working papers and in peer-reviewed journals including Science Communication, Human Organization, Child Abuse and Neglect, and the Annals of Anthropological Practice. His past research has focused on child and family health and in understanding the social and cultural factors that create health disparities and affect decision-making. Nat has a BA from Emory University and master’s and doctoral degrees from the University of California, Los Angeles. He is a Visiting Professor at the Child Studies Center at Yale University.

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Paul Bomke Chief Executive Pfalzklinikum fuer Psychiatrie und Neurologie

Paul Bomke
Chief Executive
Pfalzklinikum fuer Psychiatrie und Neurologie

Since February 2010, Paul has been CEO at Pfalzklinikum, a mental health services provider in the State of Rhineland-Palatinate, and for treatment in neurology in Klingenmuenster. His main focus is on improving strategic and leadership issues in institutions for mental health services in the south of Germany. A further focus of his work is to develop models and projects for community based mental health and prevention services, based on international experiences in this field. He is also concentrating on policy making in the field of integration and inclusion of mentally ill and disabled persons in the communities. Paul has been project leader of the German Learning Group at the Alberta Family Wellness Initiative (AFWI) since May 2013, and project leader for Die Pfalz macht s/dich stark – Wege zur Resilienz (‘The Palatine region makes you stronger – ways to resilience’) since May 2014.

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Merle Davies Director Blackpool Centre for Early Child Development

Merle Davies
Blackpool Centre for Early Child Development

Merle is currently Director for the Blackpool Centre for Early Child Development, leading the multi-agency Better Start initiative, led by the NSPCC in partnership with Blackpool Council and Health partners. The Centre is reframing and driving systemic change across all services for 0-3 year olds and empowering communities to support and co design this change. Prior to this she had strategic responsibility for Early Support for Children and Families at Blackpool Council where her portfolio included children’s centres, adult education, youth employment, targeted youth support including specialist support for substance misuse, sexual health and offending prevention. She also led on domestic abuse and a range of multi-disciplinary services which support vulnerable families and parenting as well as innovative approaches to support children on the Edge of Care to remain safely in their homes.



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